“Everyone has been anticipating getting these popular superheroes in one particular place to see - first of all, how they’ll get along, and second, what kind of force they become when they are one,” the film’s Samuel L. Theater attendance is up 17 percent giving box office watchers reason to think the summer will top last year’s $4.4 billion in seasonal revenues. Seuss’ The Lorax” already have helped push movie ticket sales up 14 percent this year to $3.3 billion. Movies based on characters and stories that are well-known, such as those in comic books (“The Avengers” and “The Amazing Spider-Man”), or games (“Battleship”), film sequels (“Men in Black 3”), remakes (“Total Recall”) and best-selling books (“What To Expect When You’re Expecting”) reach audiences of built-in fans that typically turn out in droves.īook-to-film titles like “The Hunger Games” and “Dr. With the summer season generating as much as 40 percent of the annual domestic box office, the pressure is on to lure core audiences of mostly young men to theaters, and superhero films, sequels and reboots most often do exactly that.
Sound like something audiences have seen before? It is, and for good reason in the minds of major studio executives. Hollywood’s summer season kicks off on Friday with the release of “The Avengers” and as with recent years, the four-month period is dominated by superheroes, sequels and franchise reboots featuring epic battles between good and evil.
REUTERS/Alicia Gbur/TriStar Pictures/Handout
Actresses Jordin Sparks and Whitney Houston are shown in a scene from the film "Sparkle" in this publicity photo released to Reuters May 1, 2012.
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